> In the end the message is the thing and not the medium Ah, but to quote the philosopher Marshal McLuhan, the medium is the message. What does a tweet say? “T

> In the end the message is the thing and not the medium Ah, but to quote the philosopher Marshal McLuhan, the medium is the message. What does a tweet say? “This is a bite-sized idea that’s easy to understand.” What does a poorly-punctuated blog post say? “These ideas are sloppy.” What does a book say? “This is a more serious argument than you find online.” (alternatively, “I am looking for profit.”) What does a HN comment say? “This is my hot-take trying to sound smart.”