Make a product that solves a burning need. Share it with friends and family. If it solves a real problem, it’ll spread. My brother’s friend just did this. My b

Make a product that solves a burning need. Share it with friends and family. If it solves a real problem, it’ll spread. My brother’s friend just did this. My brother forwarded it to me and our dad. I can’t wait for it to graduate from this private pre-alpha phase to share it with my own friends who need it —- and with some communities of people who I know have loved ones who need it. And since I already have a known and trusted presence in those communities and have no personal stake in the product, the mods of the communities won’t object to my sharing it. My brother’s friend doesn’t need to do that community outreach because his product’s rabid fans will do it for him without even being asked. And if your product isn’t that compelling, you’re probably going to have a difficult time selling it anyway.