When you tell them something they want to do anyway, you only need a few calls to confirm their bias. When it's something they hate, they will throw millions to

When you tell them something they want to do anyway, you only need a few calls to confirm their bias. When it's something they hate, they will throw millions to resist the change. It can't be cancelled, but it can be inconvinienced. Emails can be ignored, but snail mail is overwhelming, and call centers can be gummed up. For some reasons, these businesses respond more to these old medium, so gotta make use of it.