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> REV captures about a third of the country’s $3B in annual fire truck sales, with runner-up Oshkosh reporting revenue of $767m (~26%) and Rosenbauer Internatio
by dmurray 1y ago
> REV captures about a third of the country’s $3B in annual fire truck sales, with runner-up Oshkosh reporting revenue of $767m (~26%) and Rosenbauer International at $254m (~9%).
So three companies control around 62% of the market.
That doesn't seem like too much consolidation to me. If anything, it might be too little consolidation to hit the sweet spot where the gains from economies of scale outweigh the risks of monopoly effects.
For comparison, staying in transportation, in the US 3 companies have 45% of the market share for cars [0]. 3 airlines have 62% [1]. And there are a lot more flights or cars sold than fire trucks: maybe a better comparison is passenger airplanes where three companies worldwide have 99.6% [2].
Private equity may be greedy, and would charge monopoly prices if it could, but there's nothing in the article to suggest that fire truck manufacturers have that kind of pricing power.
[0] https://www.visualcapitalist.com/ranked-automakers-by-u-s-market-share/ https://www.visualcapitalist.com/ranked-automakers-by-u-s-ma...
[1] https://www.statista.com/statistics/250577/domestic-market-share-of-leading-us-airlines/ https://www.statista.com/statistics/250577/domestic-market-s...
[2] https://simpleflying.com/how-airbus-boeing-production-changed-over-past-decade/ https://simpleflying.com/how-airbus-boeing-production-change...
- dmurray 1y agoAlso, the top chart tells you the actual answer: the price of fire trucks tracks pretty well with inflation. Fire trucks are up 860% since 1973, as measured by one Illinois municipality. But everything else is up 620% [0], so that explains 3/4 of the price rise. Nobody thinks manufacturing in the US has got cheaper in real terms over the last fifty years. [0] https://www.in2013dollars.com/us/inflation/1973?amount=1 https://www.in2013dollars.com/us/inflation/1973?amount=1