Another good reference, although less advertising oriented, The King's English, by H.W. Fowler, insists on solid principles: Prefer the familiar word to the

Another good reference, although less advertising oriented, The King's English, by H.W. Fowler, insists on solid principles: Prefer the familiar word to the far-fetched. Prefer the concrete word to the abstract. Prefer the single word to the circumlocution. Prefer the short word to the long. Prefer the Saxon word to the Romance. Freely available here: http://www.bartleby.com/116/ http://www.bartleby.com/116/