Demanding the conflation of opinion with expert instruction is one reason why Media is in terminal decline. A large part of credibility in expertise is the abi

Demanding the conflation of opinion with expert instruction is one reason why Media is in terminal decline. A large part of credibility in expertise is the ability to naturally lead. People tend to follow who reads as credible. If someone doesn't read as such, it isn't the fault their missing audience. If they are credible and yet lack the ability to communicate that, I'd suggest that's both rare in-practice but would be a dire skill issue. Examining what is wrong with them and why better people aren't employed would be the logical next step.