Me-too products become exceptional and differentiable when they are build better (i.e. with more taste) and the focus is put on the customer's experience. Since

Me-too products become exceptional and differentiable when they are build better (i.e. with more taste) and the focus is put on the customer's experience. Since ideas are just multipliers (thank you Derek Sivers), it makes sense to master the execution of an idea on one you know people will buy.