You are right, but I think this is different than say performance claims for the next generation by mainstream GPU or CPU manufacturers. This is a chicken and

You are right, but I think this is different than say performance claims for the next generation by mainstream GPU or CPU manufacturers. This is a chicken and the egg problem. You need interest in the architecture and belief in performance for device availability to start to pop, after all who would invest a lot of money in something they don't think will have a market, but you also need device availability to support performance claims. So I think for newer products, performance claims will have to do.