CyberChef has been around for many years now, which definitely helps. It also has no plans for monetization and runs entirely locally, so there's no chance of

CyberChef has been around for many years now, which definitely helps. It also has no plans for monetization and runs entirely locally, so there's no chance of a 'rug pull'. It was a long journey to the current ~800k monthly users though. I suspect it was just time and place, as opposed to any technical reasons.