But on the other hand it makes business sooooo much simpler: have an idea, create much hype and excitement using marketing and social media, hire some influence

But on the other hand it makes business sooooo much simpler: have an idea, create much hype and excitement using marketing and social media, hire some influencers to promote your product, create website that promises a life changing difference if you use my product, hire a bunch of people to build something, wait and the sell to the highest bidder. Being caught at a concert with the head of HR can be easily turned into a PR success, just add money. No long term goals necessary, no employee retention programs, no social responsibility. Just pure and beautiful monies in the bank.