>This all strikes me as an example of a sunk-cost fallacy. Either memristors will make more money, or they won't. If they will, it doesn't matter that you have

>This all strikes me as an example of a sunk-cost fallacy. Either memristors will make more money, or they won't. If they will, it doesn't matter that you have a billion dollars invested in X that won't be useful anymore, because you've already spent that money. That's nothing like the "sunk cost fallacy". For one, in the sunk cost fallacy you cannot get your "sunk costs" back. But those companies CAN (and will), sell their old flash tech stock.