Friends and family != users. You can cater to the variety of platforms your users want to use whilst at the same time having useful and meaningful conversation

Friends and family != users. You can cater to the variety of platforms your users want to use whilst at the same time having useful and meaningful conversations with friends and family about what the best browser is for them. You don't annoy your users by trying to 'educate' them, but collectively we see a move forward.