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In general, I think the “private jet” model is useful for figuring out how to develop different experiences for people with different needs or resources. I don

by nis0s 1y ago

In general, I think the “private jet” model is useful for figuring out how to develop different experiences for people with different needs or resources. I don’t care about airport lounges per se, but more about the lack of imagination from service providers and experience sellers. It’s not a problem that more people have more money to spend! Figure out how to separate them from it.

PaulHoule 1y ago
Isn't there a contradiction between luxury experiences being personalized and luxury experiences being legible as luxury experiences? That is, something that is private doesn't put you on display as a luxury consumer. I've read a lot about luxury car, watch and other brands that make ultra-rich customers jump through hoops, other than financial, to prove themselves to be worthy to buy their most wanted products. Makes no sense to me -- luxury for me is spending my money and being served, but hey, I'm not ultra-rich. I've also read that luxury brands have resisted selling their wares online, I mean, they assume that if you want their products you're going to go to their intimidating stores on 5th Avenue.
- nis0s 1y ago
  Exclusive doesn’t always mean luxurious, for example a social media site that’s exclusive to certain genders etc., but luxury services and items are often by their nature exclusive because of the barriers needed to attain them. The other feature often misattributed to luxury is desirability, but people choose experiences based on flexible criteria, and this means they’ll often choose something that’s not necessarily luxurious like a Michelin-starred restaurant over a mom-and-pop noodle shop they like for the “homey” vibes. But the point is that they’ll spend their money one way or another on some experience, and that experience may not necessarily be luxurious or exclusive. But note also that exclusive environments aren’t always for status symbol purposes, but sometimes a necessity for people who may desire not to be publicly exposed at all times. Circling back to airport lounges, there’s a lot that can be done to create stellar experiences which aren’t exactly luxurious but still money-makers for service providers. Complaining about people having too much money sounds really dumb to me.

by nis0s 1y ago

PaulHoule 1y ago

Isn't there a contradiction between luxury experiences being personalized and luxury experiences being legible as luxury experiences? That is, something that is private doesn't put you on display as a luxury consumer. I've read a lot about luxury car, watch and other brands that make ultra-rich customers jump through hoops, other than financial, to prove themselves to be worthy to buy their most wanted products. Makes no sense to me -- luxury for me is spending my money and being served, but hey, I'm not ultra-rich. I've also read that luxury brands have resisted selling their wares online, I mean, they assume that if you want their products you're going to go to their intimidating stores on 5th Avenue.

nis0s 1y ago
Exclusive doesn’t always mean luxurious, for example a social media site that’s exclusive to certain genders etc., but luxury services and items are often by their nature exclusive because of the barriers needed to attain them. The other feature often misattributed to luxury is desirability, but people choose experiences based on flexible criteria, and this means they’ll often choose something that’s not necessarily luxurious like a Michelin-starred restaurant over a mom-and-pop noodle shop they like for the “homey” vibes. But the point is that they’ll spend their money one way or another on some experience, and that experience may not necessarily be luxurious or exclusive. But note also that exclusive environments aren’t always for status symbol purposes, but sometimes a necessity for people who may desire not to be publicly exposed at all times. Circling back to airport lounges, there’s a lot that can be done to create stellar experiences which aren’t exactly luxurious but still money-makers for service providers. Complaining about people having too much money sounds really dumb to me.