I completely agree. Apple's marketing is genius. But, the comment I was replying to seems to think that Apple invented effective marketing, and that's just not

I completely agree. Apple's marketing is genius. But, the comment I was replying to seems to think that Apple invented effective marketing, and that's just not true. They do it really, really well, but you gotta be chugging the kool-aid to think that they invented the concept of using their products to advertise their brand.