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Fair enough! I'm writing a Stripe page to allow food truck owners to buy a 'priority listing.' It's currently set at $100/month and you are put in the top row.
by philip1209 14y ago
Fair enough! I'm writing a Stripe page to allow food truck owners to buy a 'priority listing.' It's currently set at $100/month and you are put in the top row. I'm thinking of dropping it to $20/mo. Any input on pricing?
- phil 14y agoImpossible to offer pricing advice without knowing about your traffic. Done right, you are offering a fairly valuable form of advertising and one that restaurateurs understand well.
- matznerd 14y agoSince you have 4 cities, you can test different prices in each. $100 sounds a bit steep for a food truck unless you can guarantee ROI for them. I think it would be smarter to just add more cities and keep the price lower. I would try something like $25 a spot and try to make them sign a 3-month advertising contract. If they balk, just remember you have 30 other food trucks and only 3 spots. This makes more sense if you had a good amount of traffic.
- philip1209 14y agoMultivariate testing? Now you're talking. I am considering a lower pricing tier for a menu. Currently only St. Louis has a couple menus, because curating and formatting the menus is a pain.
- mapster 14y agothinking the paid version would depend on local competition. Pay more to get more if you have a lot of competition. if low competition, they would pay less for the ad. You can determine which truck should pay how much based on geospatial statistics if you have a location for each truck (let me know if you have any questions about this). also, my brother in law has 2 food trucks on a Hawaiian island - and there are plenty here in California, so I hope you will add more locations.