This is a great piece. Building and scaling a business model is just as difficult and important as building and scaling your technical platform. I think that p

This is a great piece. Building and scaling a business model is just as difficult and important as building and scaling your technical platform. I think that people often talk in general terms about how they plan to monetise, but miss the details. It's one thing to have an overall plan (e.g. advertising) but as we start to get more detailed these plans tend to fall over. Advertising --> Types of advertising (Banners? Sponsored Results/Posts? etc) --> Precise details (Where are you going to put the banner? How big is it going to be? How are you going to source your inventory?) Bubble 2.0 was built by having big web 'properties' value themselves the same way they did 10 years ago. But as the article validly points out, the competition for attention isn't what it used to be, so the valuations don't correlate. New hot startups are no longer 'properties' in the traditional sense and actually build businesses with technology as an enabling factor rather than an all-consuming strategy. I'm looking forward to seeing how these turn out!