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There's a very big difference between: on the one hand, being subtly 'encouraged' to write favorable blog posts or reviews via enjoyable junkets, and on the o
by theorique 14y ago
There's a very big difference between:
on the one hand, being subtly 'encouraged' to write favorable blog posts or reviews via enjoyable junkets, and
on the other hand, being expected to act as a real part of the PR team, wear company-branded clothing, and film promotional videos.
One is normal practice in tech journalism. The other is something quite different, and more aggressive. It seems like the bloggers expected the former - not especially naively - and got the latter via pressure and bait-and-switch.
- akldfgj 14y agoWell, the latter is far more honest.
- chris_wot 14y agoHow, exactly, is it more honest?
- pessimizer 14y agoBecause it makes it obvious that you're being paid to claim to like things, likely in proportion to how convincing you are.
- theorique 14y agoIt's more blunt and heavy handed, anyway.