In general the NA game of Sweden (and Denmark) is incredible compared to many other countries. My understanding is that there is a law in Sweden that indicates

In general the NA game of Sweden (and Denmark) is incredible compared to many other countries. My understanding is that there is a law in Sweden that indicates that bars must offer non-alcoholic options and as such there's a pretty large market demand and opportunity for the popular craft breweries like Mikeller to come in and make awesome NA beer that the whole region gets to enjoy.