> (an unfortunately overloaded term) I mentioned normalization in an interview, and they had no idea what I was talking about given my context, they were think

> (an unfortunately overloaded term) I mentioned normalization in an interview, and they had no idea what I was talking about given my context, they were thinking of database normalization, I was thinking of DATA normalization, where you uppercase all inputs for e.g. an email, so when they login, casing doesn't matter, since you'll uppercase it when you check against the database. I'm sure there's a zillion other normalization methods for different things.