I'm not even sure you could say Samsung is a competitor to Apple anymore in the phone space, at least in the US - I doubt there's much switching going on where

I'm not even sure you could say Samsung is a competitor to Apple anymore in the phone space, at least in the US - I doubt there's much switching going on where people are frequently enough making a decision to change ecosystems, at least for existing customers. Samsung's competition is Huawei, Xiaomi, Oppo, etc.