Why don't Tech CEOs and CTOs see how AI is going to "disrupt" their jobs? If anyone can write code, why will I hire your company to create the software I use?

Why don't Tech CEOs and CTOs see how AI is going to "disrupt" their jobs? If anyone can write code, why will I hire your company to create the software I use? I also see the non-development jobs as much more in peril from AI; I can go generate marketing copy, HR policies, and project plans of comparable (or better!) quality today.