Starbucks is a business. If they can produce things we like and fork money over, it's valuable and creates value for society. If it can do the same thing with l

Starbucks is a business. If they can produce things we like and fork money over, it's valuable and creates value for society. If it can do the same thing with less resources, that also benefits society (efficiency). I guess you go along with it because it's a proxy for using precious resources efficiently and creating things people want.