First impressions: The url at first did not seem pronounceable. I really had no idea what the site was for when I got there, then I read the page title in the b

First impressions: The url at first did not seem pronounceable. I really had no idea what the site was for when I got there, then I read the page title in the browser, made more sense. But I still dont understand... Seems like random (female oriented) items for sale? The idea seems fine and the design looks nice, Maybe just a little clarification as to what one is supposed to do there?