Just some feedback: Most people are going to ask about the difference between you and the incumbents. Mentioning spies in this regard - especially at this stage

Just some feedback: Most people are going to ask about the difference between you and the incumbents. Mentioning spies in this regard - especially at this stage - even as a passing joke imo comes off as a little odd. You're pretty early in this process, and it sounds like the kind of incumbent dynamic where you should be relishing (along with improving/iterating on) the answer to the incumbent question rather than thinking of it in any way as a burden. Fwiw your landing page seemed to do a good job in this regard. Best of luck!