This is why it is of crucial importance for companies to take things like this seriously. A customer complaint can quickly become a crisis and lead do serious d

This is why it is of crucial importance for companies to take things like this seriously. A customer complaint can quickly become a crisis and lead do serious damage to the brand. Anyone with any training in crisis management would immediately refund the purchase price, apologize and offer a discount on a replacement. The negative publicity of this post alone has cost the company millions in customer goodwill.