Self-interest and identity is more important than what the article touches on. People form beliefs based on what serves their self-interest, with made-up lies a

Self-interest and identity is more important than what the article touches on. People form beliefs based on what serves their self-interest, with made-up lies as a front. This is why you can accurately predict people's political beliefs by simply knowing their demographics. It is downstream of self-interest. You can't change people's minds if doing so undermines their identity or their self-interest.