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Thanks for the reply. Do you use Bayesian models for this? Btw, Pete Fader[1] has done so much work in customer valuation where estimating the probability of pu

by malshe 1y ago

Thanks for the reply. Do you use Bayesian models for this? Btw, Pete Fader[1] has done so much work in customer valuation where estimating the probability of purchase is a crucial aspect. Maybe you already use them. [1] https://marketing.wharton.upenn.edu/profile/faderp/#overview https://marketing.wharton.upenn.edu/profile/faderp/#overview

pmoot 1y ago
We're using a neural network, not a bayesian model. And we haven't used Pete Fader's work, but thank you for the resource.