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There are a lot of reasons to criticize Tesla and musk but opening a retro futuristic Jetsons nostalgic concept diner seems fine. Much better use of marketing d

by xnx 1y ago

There are a lot of reasons to criticize Tesla and musk but opening a retro futuristic Jetsons nostalgic concept diner seems fine. Much better use of marketing dollars than another dumb commercial or billboard.

soganess 1y ago
Agreed! Which stinks, because it seems fun, if a bit boring aesthetically. If Tesla were still seen as culturally aspirational (or optimistic) like turn‑of‑the‑millennium Sony was[1,2,3], a retro‑futurist space serving primarily as a PR campaign could attract both better press and loads of visitors. Even though the Metreon project ultimately failed financially[4], people initially came in the millions because they wanted to experience Sony’s vision of the future[5,6]. Tesla’s inability to generate even a modicum of enthusiasm (instead sparking ridicule) is telling; sure the company’s goodwill has eroded, but more importantly so has its social cachet[7]. Said another way: people are no longer interested in inhabiting a future envisioned by Tesla/Elon. [1] https://youtu.be/i3-3dvgYt7c?feature=shared&t=129 https://youtu.be/i3-3dvgYt7c?feature=shared&t=129 [2] https://youtu.be/1iijVmH74jc?feature=shared https://youtu.be/1iijVmH74jc?feature=shared [3] https://www.wired.com/1999/06/metreon-the-entertainment-mall https://www.wired.com/1999/06/metreon-the-entertainment-mall [4] https://www.sfgate.com/business/article/sony-rethinking-operation-of-troubled-metreon-2842705.php https://www.sfgate.com/business/article/sony-rethinking-oper... [5] https://sophiasmith.medium.com/the-original-sony-metreon-was-a-mall-of-the-future-76586d6c11d9 https://sophiasmith.medium.com/the-original-sony-metreon-was... [6] https://www.sfchronicle.com/oursf/article/Requiem-for-Sony-Metreon-San-Francisco-s-14118088.php https://www.sfchronicle.com/oursf/article/Requiem-for-Sony-M... [7] https://www.emerging-strategy.com/how-elon-musks-politics-are-reshaping-teslas-brand-and-customer-base/?utm_source=chatgpt.com https://www.emerging-strategy.com/how-elon-musks-politics-ar...
Zigurd 1y ago
It points out that Tesla's evaluation remains insane. One diner is now part of a justification for a valuation that is five times that of McDonalds.

by xnx 1y ago

soganess 1y ago

Agreed! Which stinks, because it seems fun, if a bit boring aesthetically. If Tesla were still seen as culturally aspirational (or optimistic) like turn‑of‑the‑millennium Sony was[1,2,3], a retro‑futurist space serving primarily as a PR campaign could attract both better press and loads of visitors. Even though the Metreon project ultimately failed financially[4], people initially came in the millions because they wanted to experience Sony’s vision of the future[5,6]. Tesla’s inability to generate even a modicum of enthusiasm (instead sparking ridicule) is telling; sure the company’s goodwill has eroded, but more importantly so has its social cachet[7]. Said another way: people are no longer interested in inhabiting a future envisioned by Tesla/Elon. [1] https://youtu.be/i3-3dvgYt7c?feature=shared&t=129 https://youtu.be/i3-3dvgYt7c?feature=shared&t=129 [2] https://youtu.be/1iijVmH74jc?feature=shared https://youtu.be/1iijVmH74jc?feature=shared [3] https://www.wired.com/1999/06/metreon-the-entertainment-mall https://www.wired.com/1999/06/metreon-the-entertainment-mall [4] https://www.sfgate.com/business/article/sony-rethinking-operation-of-troubled-metreon-2842705.php https://www.sfgate.com/business/article/sony-rethinking-oper... [5] https://sophiasmith.medium.com/the-original-sony-metreon-was-a-mall-of-the-future-76586d6c11d9 https://sophiasmith.medium.com/the-original-sony-metreon-was... [6] https://www.sfchronicle.com/oursf/article/Requiem-for-Sony-Metreon-San-Francisco-s-14118088.php https://www.sfchronicle.com/oursf/article/Requiem-for-Sony-M... [7] https://www.emerging-strategy.com/how-elon-musks-politics-are-reshaping-teslas-brand-and-customer-base/?utm_source=chatgpt.com https://www.emerging-strategy.com/how-elon-musks-politics-ar...

Zigurd 1y ago

It points out that Tesla's evaluation remains insane. One diner is now part of a justification for a valuation that is five times that of McDonalds.