We use historical purchase data, as well as view history, traffic source, device type, etc. Traffic source a lot of times is the most impactful. People coming

We use historical purchase data, as well as view history, traffic source, device type, etc. Traffic source a lot of times is the most impactful. People coming from ads are often more in a browsing mindset, vs. people typing in the url directly have a higher purchase intent. We don't have abandoned cart rate as a feature in our model, but actually might be something worth looking into adding.