Your comment seems reasonable at first sight. However, your argument presumes there being an "Apple aesthetic." Rounded rectangles, bounce-back, swipe to unlo

Your comment seems reasonable at first sight. However, your argument presumes there being an "Apple aesthetic." Rounded rectangles, bounce-back, swipe to unlock are refinements on what existed already. That does not imply they are novel. Apple, really is standing on the shoulders of giants(or-otherwise.) Refinements and a reality distortion field does not an aesthetic make.