The "average American" is a small fraction of the audience for anything in English on the Internet, and anyone making or writing for the Internet in English nee

The "average American" is a small fraction of the audience for anything in English on the Internet, and anyone making or writing for the Internet in English needs to remember that. About 1.5 billion people speak English. If every single person in the US saw it, that's about one fifth of the potential reach.