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found it: "Critically, he did not understand margin. At the end of December when things were getting truly desperate, he said to me “Phil, just bring me a fore
by fxtentacle 1y ago
found it:
"Critically, he did not understand margin. At the end of December when things were getting truly desperate, he said to me “Phil, just bring me a forecast that shows how much we need to sell to break even.” He did not understand, after three years of negative margin, that increased sales resulted in increased losses."
from Ecomom Post Mortem by Philip Prentiss
- AndrewOMartin 1y ago"We lose money on every sale, but make it up on volume" > https://barrypopik.com/blog/we_lose_money_on_every_sale_but_make_it_up_on_volume https://barrypopik.com/blog/we_lose_money_on_every_sale_but_...