Sure, but it's a hacker news comment, not a book. To be more clear I mean functionally run out of things. To be even more clear, when ROI on innovation becomes

Sure, but it's a hacker news comment, not a book. To be more clear I mean functionally run out of things. To be even more clear, when ROI on innovation becomes less than ROI on simply making product cheaper. There's always innovations, and some may even be missed, but when the perception of the industry is that future innovations cost more than the loss of good will of making worse product then it's obvious what will be picked. I think the solution is to make "loss of good will" valued higher, right now it's valued very low by investors since people want to hold investments a short time and exit quickly. CEOs elected by boards controlled by shareholders are the same way. Short term growth is incentivized and that undervalues long term retention of customers, which makes it more likely "manufacture a worse product" a better option than "innovate and make a better product that more people will want".