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This might be a controversial take, but here it goes: the vast majority of Chinese brands are really bad at marketing to Western audiences. There are a few goo

This might be a controversial take, but here it goes: the vast majority of Chinese brands are really bad at marketing to Western audiences. There are a few good ones, but they had to do what was necessary. For example, to increase the appeal of electric vehicles - they hired German industrial designers from European automakers. The few ones that come to mind are Huawei, DJI, and arguably Xiaomi. Then, of course, you have niche companies with great products that market mainly through influencers, such as Bambulab. There are also plenty of niche products from Chinese brands with high quality. But the vast majority are sloppy, lack "good taste" (which is subjective to culture), compete mainly on price, and from my understanding, they haven't developed their own identity - or at least popularized it in Western countries. For example, Japanese companies' marketing, and even the marketing in Japan, has an appeal to Western audiences because of cultural exchanges (from products to media for many decades). It's unique and original to them, and Western audiences cherish it.

esperent 1y ago
> For example, to increase the appeal of electric vehicles - they hired German industrial designers from European automakers. People always state this as if it's a gotcha, but there's almost zero large western companies that don't have Chinese people or companies in the loop somehow, whether manufacturing, materials, or even just everything except branding. We live in a globalised economy. I bet if someone was setting up a very large plastic manufacturing plant in Germany, there's a very high chance they'd hire Chinese experts to help set it up, or even to run it outright.
- libertine 1y ago
  I think it's more of a problem of how you perceive these statements. I can't speak for the other people, but in my statement, there was no gotcha or hidden meaning. But I can rephrase it: there are more costs to break into a market other than a low price. That works, but only goes so far, and will depend on the type of product. > We live in a globalised economy. I bet if someone was setting up a very large plastic manufacturing plant in Germany, there's a very high chance they'd hire Chinese experts to help set it up, or even to run it outright. Yes. This is confusing because you're agreeing with me.

esperent 1y ago

> For example, to increase the appeal of electric vehicles - they hired German industrial designers from European automakers. People always state this as if it's a gotcha, but there's almost zero large western companies that don't have Chinese people or companies in the loop somehow, whether manufacturing, materials, or even just everything except branding. We live in a globalised economy. I bet if someone was setting up a very large plastic manufacturing plant in Germany, there's a very high chance they'd hire Chinese experts to help set it up, or even to run it outright.

libertine 1y ago
I think it's more of a problem of how you perceive these statements. I can't speak for the other people, but in my statement, there was no gotcha or hidden meaning. But I can rephrase it: there are more costs to break into a market other than a low price. That works, but only goes so far, and will depend on the type of product. > We live in a globalised economy. I bet if someone was setting up a very large plastic manufacturing plant in Germany, there's a very high chance they'd hire Chinese experts to help set it up, or even to run it outright. Yes. This is confusing because you're agreeing with me.