Existing veggie burgers were sort of trapped by trying to present themselves as "close enough to beef". You will be lapped by a more accurate replacement. It

Existing veggie burgers were sort of trapped by trying to present themselves as "close enough to beef". You will be lapped by a more accurate replacement. It makes me think of Boca Burgers-- I used to enjoy one occasionally as a carnivore, but I wonder if they're still around with Beyond Meat and Impossible on the chain menus. If you're not going to emulate beef exactly, own that and sell a different experience. I'd love to see something more like "stuffing fritters"-- strongly seasoned meatless patties with different tastes and textures. Nobody would be fooled they're burgers, but nobody is claiming they are either. I could even see expanding the market beyond vegetarians by presenting them as a supplement for conventional burgers and chicken-patty sandwiches as a topping to add more flavour. That was always another problem with meatless products-- they didn't get a great anchor with the mass market (who wasn't looking for explicitly vegetarian) so they remained expensive, narrow-distribution specialty products. If the regular burger is $5.50 and the Beyond Meat is $7.50, it's an even harder sell to the mainstream consumer outside of buying one as a novelty once.