> 20%, 50% or even 100% markup for such a product I don't know that this is realistic. Like you recognize, there ARE usually boutique higher quality products -

> 20%, 50% or even 100% markup for such a product I don't know that this is realistic. Like you recognize, there ARE usually boutique higher quality products - at significantly higher prices. There are also nearly always product management-based, "higher end" product lines. And the quality of these is only sometimes better. And they are not often repairable probably. I think there is a significant issue with achieving "Mass produced at scale" together with "lifetime and repairable (ie, parts available and easy to replace)". Without people going out of their way to be evil, see lightbulb lifetime mgt, it's easy to be too expensive to miss the "mass produced" window, and your price might be much higher. Not just 20% higher. Chinese companies built massive factories to corner the market on specific products. Years ago, see the halogen torchiere market. Suddenly the world was flooded with torchiere halogen lamps for an insanely low price. ... a price so low that nobody could really complain that spare parts were not available. These stunts must have been very expensive. An all or nothing bet on a market. Nowadays, you get factories that make ALL the models of, say, steam irons for basically ALL the brands. These factories take care of some of the issue of quantity-related low price, by sharing parts and processes between all these brands. But could they be competitive in price on smaller runs of steam irons with replaceable parts? Plus the cost of stocking and distributing these parts? I don't know.