Because they don't want to be held responsible. They don't want to do QA. They don't want good quality products. They don't want warranties. They don't want to

Because they don't want to be held responsible. They don't want to do QA. They don't want good quality products. They don't want warranties. They don't want to take back their broken products. They rather slap on a new name and continue selling their crap when the old brand product is being banned in the EU