Discoverability wasn't much of a problem for Google's first half decade. We had great content spread all over from millions of sources easily discovered with a

Discoverability wasn't much of a problem for Google's first half decade. We had great content spread all over from millions of sources easily discovered with a simple search engine. Then Google IPO'd and Facebook showed up and everything went to shit. And that ignores other great discovery tools from directories all the way back to web rings. The web from 1995-2005 really was pretty good for content and discovery both. Today it's a few mega corporations with walled gardens who control all of the discovery and are loathe to let users engage with the web outside of their walls.