Burying the lede is applicable to journalism, this is an essay. It is not a news report about some singular pertinent factoid that can somehow be buried. And if

Burying the lede is applicable to journalism, this is an essay. It is not a news report about some singular pertinent factoid that can somehow be buried. And if you want to count yourself as a reader whose time has been wasted, then spend time reading the thing, so that your complaint can then make some kind of sense.