> We must recognise users are not the main driver causing this The main driver causing users to adopt ad blockers is, unsurprisingly, ever more aggressive and

> We must recognise users are not the main driver causing this The main driver causing users to adopt ad blockers is, unsurprisingly, ever more aggressive and obnoxious adtech which turns web browsing into a miserable experience. Add in tracking and security risks, and it's unsurprising that organizations would want to adopt ad blocking as well.