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All of the hamburger and chicken-finger alternative meat companies missed the lesson where you want to target a high-dollar small market first, and then spread
by pedalpete 1y ago
All of the hamburger and chicken-finger alternative meat companies missed the lesson where you want to target a high-dollar small market first, and then spread from there.
There is WAY too much competition from regular meat, to bean/tofu/other vegetarian options that alternative meat just can't compete with on price.
From what I've seen, Vow (https://www.eatvow.com/ https://www.eatvow.com/) are the only company that has taken a different approach and gone ultra-high end with their "cultured meats". Rather than trying to re-create a simple burger, they've made meats that can't exist in the real world. Their Japanese Qual Foix Gras has been available in Singapore for a while now and is coming to Sydney this month (I believe).
This product is only sold at ultra-high end restaurants where people want the experience and are willing to pay for it.
Vow didn't need to scale manufacturing to huge levels and try to boil the ocean all at once. They have a step by step plan ala Tesla where they start with the ultra-small scale very expensive foods, then move slightly down market, and continue until they are able to make affordable mass-market cultured foods for everyone.