focus on what sets you apart, the practice engine. on your homepage although just under the nav you have text explaining this, people are generally more visual

focus on what sets you apart, the practice engine. on your homepage although just under the nav you have text explaining this, people are generally more visual as I'm sure you know, try using something more visual to explain how this practice engine works maybe? by way of an example, http://www.sublimetext.com/ http://www.sublimetext.com/ has a set of features that really make it stand out as a text editor. they could be written out in text, but it's hard to understand what they are when described in words. instead the author has put some animated pictures showing the actual features in use. this presentation instantly shows how you would use those features and most people understand right away where the benefit is. i'm not sure animated would work for yours, but perhaps a swapping image showing a particular artists progress over a few weeks/months. just an idea, hope it helps. 1 other tiny thing that got to me, the top nav text isn't vertically centered in the space. it's a small gripe, but sometimes little details can make the difference, especially on a site for artists. edit: another thing that comes to mind, you feature art on the homepage in a similar style to a portfolio. including what's new or popular. what if instead you featured the artist, and then change between pictures of their progress up to that point. you could highlight the learning aspect by showing progress of each artist you feature on the homepage, rather than just 1 piece of art by that artist.