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Agree with other comments that at first use it's not clear what the site is for, but shows a lot of potential. Have you done any A/B testing? If not, check out
by kevinconroy 14y ago
Agree with other comments that at first use it's not clear what the site is for, but shows a lot of potential. Have you done any A/B testing? If not, check out https://www.optimizely.com/ https://www.optimizely.com/
Also, are you sending email to users whenever they get comments? Emails to people who sign up but never post anything? Welcome emails to people who sign up telling them what to do? Create sets of automated email campaigns and it will dramatically improve your usage stats. Articles from Patrick trend on HN all the time, but here's a link in case you missed it (+1 from my professional experience): http://www.kalzumeus.com/2012/05/31/can-i-get-your-email/ http://www.kalzumeus.com/2012/05/31/can-i-get-your-email/
Best of luck to you!
- fchollet 14y agoThank you! I will investigate mailing campaigns.
- kevinconroy 14y agoIf you don't already have a mailing system in place, check out MailChimp (www.mailchimp.com) or SendGrid (www.sendgrid.com). MailChimp is great if you want a full WYSIWYG newsletter solution. SendGrid is great if you want to roll your own software to generate emails - they provide a ton of terrific SMTP-based add-ons that trick out your emails with analytics, click tracking, and best-practice stuff that's a pain to automate. I don't work for them - just love their service.
- roninresearcher 14y agoThank you for the insight and link for email campaigns! Addresses a lot of biases i had about them.
- kevinconroy 14y agoDon't let bad marketing give email a bad name. Yes, I too have had my biases. If you do them well, then email can be incredible effective and welcomed by users. It's all about how you target, segment, and position yourself in a genuine, authentic, and helpful way. (The "bad marketing" emails tend to forget that last part.)