The thing with vegetarians is they tend to lose their sense of taste and smell for meat. Many vegetarians actually find the smell of cooked meat pretty revoltin

The thing with vegetarians is they tend to lose their sense of taste and smell for meat. Many vegetarians actually find the smell of cooked meat pretty revolting/nauseating since they are no longer primed for it. Anecdotally I know a vegetarian who hates one of these patties, I can't remember if it was the beyond product or the impossible burger, specifically because they tried and make it a little bit more "bloody" like a meat patty which made it disgusting to them.