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"Dark Traffic"? Give me a break. Was a user's choice to mute or skip ads on live TV "dark viewership?"
by ok123456 1y ago
"Dark Traffic"? Give me a break.
Was a user's choice to mute or skip ads on live TV "dark viewership?"
- friedtofu 1y agoYeah I have a feeling a lot of people who aren't technically inclined would get this confused with dark web(https://en.m.wikipedia.org/wiki/Dark_web https://en.m.wikipedia.org/wiki/Dark_web) which as we know is completely different. Just straight up call it what it is in the title; traffic with adblockers enabled or adblocked-traffic. Otherwise this article just comes off feeling like it was intentionally written as a click/rage-bait.
- SAI_Peregrinus 1y agoAds are (non-governmental) propaganda. The ad industry will use propaganda techniques to encourage people to consume their propaganda.
- Marsymars 1y agoThat’s not why they’re calling it “dark traffic” though. This is more analogous to people who pirate TV content being “dark viewership” as far as Nielsen ratings are concered. (I’m not equating ad-blocking with piracy in terms of ethics, just in terms of not being tracked by viewership analytics.)