I see the reaction to Sue Fortier's gesture as an example of ... the hunger among customers, employees, and all of us to engage with companies on more than just

I see the reaction to Sue Fortier's gesture as an example of ... the hunger among customers, employees, and all of us to engage with companies on more than just dollars-and-cents terms. Ick. I think people want to feel like they are dealing with fellow human beings, not with "companies."