I do cook, I didn't say that I don't. My point is that if I'm going to pay a premium for a main ingredient and go through the effort of cooking it, I do not wan

I do cook, I didn't say that I don't. My point is that if I'm going to pay a premium for a main ingredient and go through the effort of cooking it, I do not want it to be mediocre at best. Beyond Meat, imo, just isn't a more pleasing option, and the only reasons that I can see to choose it are: 1. You really like meat but have reasons to avoid it. 2. You want to broaden the diversity of foods in your exclusively plant based diet. And that's not me. And probably not very many other people, either. Hell, I buy a lot of vegetarian meals that require a fair amount of preparation. But they're not meat substitutes, because if I'm optimizing for enjoyment, I'm buying something that tastes good on its own rather than mimicking something that tastes good.