Perhaps something to that, but there is also consumer pressure to not raise prices. Think of those things you bought 5 / 10 / 15 years ago and adjust pricing fo

Perhaps something to that, but there is also consumer pressure to not raise prices. Think of those things you bought 5 / 10 / 15 years ago and adjust pricing for inflation… would you pay that much now? We have become addicted to cheap. Same phenomenon with airlines: everyone bemoans how awful the experience is, and virtually everyone buys the cheapest possible ticket.