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I think part of this is also that no one really wants to admit that a lot of content that goes out under a given columnist's name is not actually written by the

I think part of this is also that no one really wants to admit that a lot of content that goes out under a given columnist's name is not actually written by them. The byline is more about branding than authorship these days.

Alex3917 14y ago
That's definitely true for newspaper editorials and for columnists, but not usually for regular articles and blog posts.