I think it’s largely a cultural problem though. Good tasting alternatives to meat and vegetarian dishes have existed in other cultures for a long time. But West

I think it’s largely a cultural problem though. Good tasting alternatives to meat and vegetarian dishes have existed in other cultures for a long time. But Western cultures, you immediately try and find a facsimile that needs a start up to produce rather than just cook something else. Same thing with coffee. Just drink black coffee? Nope, let’s work out how to convert nut juice into something that froths using emulsifiers!